The Value Of Content Before Website Design

It is aptly said by Jeffrey Zeldman “Content precedes design. Design in the absence of content is not design, its decoration.”

It is always suggested to prepare the content of the website before going for the designing part because content prior the website design is the appropriate way to approach. The design of the website should not only focus on the coding trends but also on the user’s challenges, needs, desired outcomes and the ability to fix their issues.

The owners of the websites get caught up in their competitor’s websites, theme and the designing trends but they fail to solve the purpose of the visitor. Generally people simply choose a theme and get entangled into the bells and whistles it offers. It supersedes the target to assist the actual website visitors.

And after getting the desired theme, they try to forcefully fit their content in the available template. But then in many cases it leads to the discontent and remorse of the buyer or the visitor. It should be just the opposite. Content should be top most priority. Also, content marketing is one of the strategies to gather traffic to the website. It is the content only that leads to sophisticated design decisions. Content design and the graphic design should complement each other. So, get the best content marketing done for your website.

Before falling in love with your competitor’s website or reaching out to a graphic designer to get a WordPress template for yourself, wait and give a thought to the objectives, missions and goals of your website. Document your personas beforehand, the solutions you are offering and the paths within your website that the visitors will like.

Content is such that it should be documented well before considering about the font, colour, style or layouts. Instead these decorations should be used to highlight the important content among the website. If you really want to showcase your design and development, let it be at the right time so that it can get the best possible spotlight. Your focus over anything should be on the content marketing because it is the foremost way to make the visitors crawl on your website for a longer time.

Of course it is neither asked nor advised to keep the complete content in advance before designing as it will be a difficult task to accomplish, but the core content of the website should be drafted.

Find the right balance between the content and the designing part. Review your personas and visitors path time to time. Stay focused on the visitor’s needs and actions as ultimately they are the once who are going to lift you up.

So, before going to a website design agency, get your content documented. We at Yupple are here to help you any case, be it content or the designing part we there for you. Come be a part of Yupple!

Keep In Mind That Design Trends May Come and Go, But Focus On The User Should Not Go!