If you own a business,
chances are that you’ve already considered using social media marketing to help
in the growth of your business.
In fact, many business
owners use sites like Facebook, Instagram, LinkedIn, Pinterest, and Twitter to
help grow their businesses. And if you are standing on the social sidelines,
there’s never been a better time to get started.
Here are some reasons
why social media marketing India could be right
for your business:
Social Media Helps In
Increasing Brand Recognition
Do you know anyone
without a social media account? Ridiculous question, right? Currently, around
250 million of Indian have active social media accounts. From a marketing point
of view, this is an opportunity for a level of exposure no business can afford
to pass. If your business is not on social media, you’re missing out on an
exceptional opportunity to gain recognition for your business and build brand
affinity. You can promote your business and take significant steps toward
building a customer base.
The nature of social
media allows to build actual relationships with the customers. Every different
social media platform offers a way to engage with the target audience directly,
respond to their concerns, questions and enthusiasm, and keep your brand in
front, even when they’re not looking to make a purchase. Your presence on
social media also makes it easier for followers to share and promote your
business.
Increase Search Engine
Visibility
The aim of search engine
optimization is to boost the business’s visibility in organic search engine
results. SEO is already playing an important role in your current marketing
plan. Because more than 90% of the search traffic comes from the first page of
search engine results that means if you’re not on the first page 90% of buyers
looking for your product and services will never find it. They’ll find your
competition instead.
Search engines give
greater authority to endorsed websites. In other words, if other websites link
and talk about your website, the search engine algorithm assumes your site is
high-quality, high-authority, and therefore should be high-ranking.
This is where social
media marketing comes in. Social media marketing is not just your presence on
platforms like Facebook, Instagram and LinkedIn but also helps in your search
engine rankings. The more authentic content you share on social media, the more
links are generated as your audience will share and engage with your posts.
That will give a huge boost to your business in organic search results. Simply
if you are in a business, you can’t afford to neglect social media for SEO
reasons alone.
Driving Web Traffic
Social media is a
gateway to your website. The more you use social media for your business, the
more opportunities are there for your customers to find you online. Every
engagement and interaction increase new visitors to your site. That’s why it is
important not just to establish a social media presence but to maintain it
effectively and efficiently. The more you stay active on social media, the
greater your return on engagement.
So, Social Media Marketing Services In India are
about bolstering curiosity among people. In terms of digital marketing, social
media marketing tends to sit higher on the marketing funnel. Because the
company’s ultimate goal is revenue, don’t make the mistake of underestimating
what a game-changer social media can be. Platforms like Whatsapp, Instagram,
Pinterest, and Facebook represent your opportunity to shape buyers’ perception
of the brand from day one. Social media provides an opportunity to engage,
motivate, inspire and establish your business as a quality resource at the very
beginning.
Once you’ve done social media marketing services in India
right, you’ll see buyers charge through that marketing funnel faster than they
ever have before.
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