What is Google Adwords?

Google Adwords is an important tool to increase brand visibility through online advertising. It is an innovative way to increase audience reach and grow brand image by targeting business through PPC (Pay Per Click) advertisements. Google Adwords is an advertising service that targets different users in two main networks i.e. search networks where your Ads will be placed on search engine results and display networks where your Ads will be placed on a huge network of sites on the internet.

The Google Adwords service is hugely focused on keywords. Your Ads appear in the search results based on the relevant keywords people search using a Google search engine. You are easily seen by the customers in the search results at the very moment the keywords are typed into google search box.

It is a great tool developed by Google to help you in marketing your products and services through advertisements. And if we talk about the format of ads then it comes in a format of short text ad that includes title line to showcase your brand name, offers, and two short descriptive lines that give you a brief about what offers are going on, services you are rendering along with the specifications of the products.

Why Use Google Adwords?

Now you are already aware of Google Adwords then let us understand why it is an important aspect of branding and generating traffic. Well, there are two major differences when you talk about browsing traffic. One is the search engine organic result and other is pay per click traffic that comes from Google Adwords. The web visitors that come to your website through organic results are the people who are searching something, browsing websites in their context, and seeking information. On the other hand, the people who come through pay per click traffic are buyers. They click on your advertisement only if it is fulfilling their need and they want to buy your services and products. Therefore, there is no point of generating immense traffic on your website when you can target your audience with Google Adwords.

Types of Advertisements on Google Adwords

Google Adwords showcase two major types of Advertisements.

Search Ads

These are the Ads that appear above organic listings. Google consider many factors before giving a sequence to the advertisements. So, let’s have a look at the top factors that create an impact on your Google advertisements.

Target

You Ads will appear according to your target audience. Based on the products and services you are offering, you will be ranked in that field accordingly.

Ad Copy Relevance 

Your Ads appear based on your search term and it is really very important that your Ad copy must be relevant and match your search term.

Search Keyword

You generally type the words that you are looking for into the search box of a Google search engine. So, keywords are most important components that help you to get ranked on Google. Therefore, the relevance of your business is dependant on the keywords you bid on.

Landing Page Experience

The quality of your landing page is a deciding factor for Google advertisements. Even the conversion rates rely on the relevance of your services and landing page experiences.

Bids

Bidding plays a major role in the ranking of your advertisements. If 2 advertisers have perfect working websites along with a relevant advertisement content then the one with the higher bid will get ranked first on the search engine.

Quality Score

Quality score depends on all of the factors mentioned above so everything is interconnected with each other.

Display Ads

The Ads which run on advertising-supported websites and are placed on the wide network of websites depending on the factors like keywords, interest, audience, interest, managed placements etc.
Instead of these two basic advertisements there are Shopping ads, Video ads and Universal ad Campaign.
So, reach out your potential customers in a unique way by using Google Adwords and increase your reach. With Google Adwords, you can easily figure out how your Ads are performing and change your budget according to your need.