10 of the Biggest Mobile App Launch Mistakes to Avoid

The world has become gadget freak now! Today, everything is on the mobile. In fact there are mobile websites also. More and more people are investing in mobile app development and building their own apps via mobile app agencies.

We have compiled 10 most common, yet ignored app launch mistakes that people make. Also read on how to shun them so that you can come out with flying colours!

1. Fail To Spot Pre-Launch Opportunities One of the familiar mistakes is initiating the marketing efforts when it is too late. While it is time to focus on the brand building, we keep ourselves engaged with the resources and the development alone. Marketing is very crucial to ascertain the success of the app. After all marketing is not done in the books; it is done in the market itself!

2. TakeMarketing For Granted Marketing is one of the key aspects that is going to lift you up. Overnight success doesn’t actually happen overnight. Therefore, the moment you begin the development of the app, your pomp and show to showcase the app should begin!

3. Neglect the Audience Just collecting people and creating crowd won’t do! You should know your target audience. For which age group you have built the app and who to target. If you know exactly what your audience wants, then you can probably rock on the day of app launch!

4. Not toCapitalize on ASO (App Store Optimisation) If you want your app to stand out and be the best, it should have high number of downloads. Your time and money invested in the making should not get waste. So, you can boost the visibility of your app by ASO or App Store Optimisation and get discovered easily among your competitors. But for that you have to market your app well.

5. Take Reviews & Ratings Lightly Most of the people download the app only on the basis of reviews and ratings. To get your app downloaded, you need to have positive reviews from the consumers. So, don’t underestimate the power of reviews and ratings. They can do a lot for you!

6. Overlook Discovery Platforms AppPicker, PreApps, AppGratis etc. are discovery platforms that allow you to let your apps discover to the targeted audience through shares, reviews and rates. Do not neglect these platforms; rather work on them so that your retention and conversion rates touch sky.

7. Updates Are Not Released When you leave people unaware about your product and services then it becomes very difficult for the people to hold on you. Ultimately, either they delete your app or they post negative comments in reviews. So, never let that miscommunication happen. Release updates on time.

8. Launch an App That Already Exist Dive deeper in the market before you start implementing the idea of the app. You should be sure that no such app exists in the market that is of your type. Then look into the copyright and patent policies that are appropriate to your product and authority.

9. Your App Is Not Certified It is the most common blunder that we often overlook. We fail to understand whether the idea behind the app is received well by the users and stakeholders or not, which increase the chances of failure of the product launch. So, validate your app well before launching it.

10. AvoidOffline Marketing Marketing is a blend of both offline and online efforts. Only doing online promotion won’t help you much! You need to be focussed towards the offline marketing also.

Yupple is a one stop solution for all your problems. You can get your apps designed and developed here for any platform. Also, we will assist and guide you for your app lunch. Come and be a part of Yupple!